All The New Beauty Launches Our Editors Can't Wait To Try This Fall

November 7, 2018 by SHEfinds Editors
shefinds | beauty

Fall is coming, and it’s bringing a ton of new beauty launches with it. Whether it’s skincare, makeup, or hair care, fall is always the time where brands release their best products. Plus, the change in season always welcomes a new color palette to choose from, which is what gets us most excited.

Fall is always when you need to start getting serious about your skin and hair routines, so it’s best to stay up to date on the best hydrating and nourishing products that will help keep your tresses and your complexion healthy and radiant.

Check out which new beauty launches our editors are super excited about below:

Article Title In Big Caslon Two Lines, Centred

C'est Moi 3 Step Gentle Skin Care Set ($26.49)

C'est Moi Beauty creates gentle, clean and simple products for young, delicate skin. The beauty brand just launched new products, including some amazing holiday gift sets, for under $27. Whether you're looking for skincare or makeup, they have something for everyone.

Kiehl's Love Oil For Lips ($19) 


Kiss chapped lips goodbye thanks to Kiehl's new Love Oil For Lips! This hydrating lip oil leaves lips with a natural-looking glow using a luxurious blend of Coconut Oil, Moringa Oil, and Acerola Cherry Extract. These moisture-boosting ingredients help deliver softer, smoother lips and can even add a gorgeous tint, too! Love Oil For Lips comes in four tinted shades and an untinted shade to match your style and look. 

Jill Stuart Forever Juicy Oil Rouge Glow ($24)

Jill Stuart Loose Blush ($34)

Jill Stuart Jelly Eye Color ($20)

New York City fashion designer Jill Stuart launched JILL STUART Beauty! The collection features whimsically feminine and stylish beauty products crafted with technology from Japan.

Almay Lip Vibes ($7.99) 


Almay's new Lip Vibes are designed to channel your current vibe. Each shade offers high-impact, silky smooth coverage that allows you to go bold or playful depending on how you're feeling that day. There are 24 shades to choose from, which includes matte and cream formulas and shimmery topper finishes. Trust us, you're going to have a hard time picking just one! 


Then I Met You Living Cleansing Balm ($38) 

Then I Met You Soothing Cleansing Gel ($36)


Soko Glam founder Charlotte Cho's newest skincare line Then I Met You just launched and she's giving skincare lovers the ultimate cleansing duo. The brand's debut products include the Living Cleansing Balm and the Soothing Cleansing Gel, which work together to prevent free radical damage and clears skin of pore-clogging impurities. This double cleansing duo will leave skin soft and bright--a must-have for fall! 

Flamingo Shave Set ($16)

Flamingo is a new body care brand designed specifically for women to make hair removal simple and easy. They carry an entire line of high-quality and effective products -- including razors, handles, blades, wax kits, shaving gel, and body lotion -- all for under $20 each. Not to mention they're aesthetically pleasing to look at, too! 

Birchbox x Oribe Limited-Edition Box ($68, a total value of $127!) 


Birchbox and Oribe are coming together to celebrate an important milestone. Oribe is turning 10 this year and collaborated with Birchbox to create the Oribe Only Capsule Collection. This special box just launched and will feature sample-sized versions of the brand's bestsellers. Plus, you can also get a special 10th Anniversary bottle of Oribe's insanely popular Dry Texturizing Spray in the box, too! Trust us, your hair is going to look amazing! 


This kit includes:


Dry Texturizing Spray - Full-size

Après Beach Wave and Shine Spray - Deluxe sample

Grandiose Hair Plumping Mousse - Deluxe sample

Gold Lust Dry Shampoo - Deluxe sample

Mystify Restyling Spray - Deluxe sample

Matte Waves Texture Lotion - Deluxe sample

Straight Away Smoothing Blowout Cream - Deluxe sample

Featherbalm Weightless Styler - Deluxe sample

Supershine Moisturizing Cream - Deluxe sample

Serene Scalp Soothing Leave-On Treatment - Sample

Gold Lust Repair & Restore Shampoo - Packette

Gold Lust Repair & Restore Conditioner - Packette

Estée Lauder Pure Color Desire Rouge Excess Crème Lipstick ($44) 


Estée Lauder is celebrating fall with a new collection of gorgeous lipsticks. The brand just launched their Desire Rouge Excess Crème Lipstick collection, which is comprised of highly-saturated shades that offer exquisite moisturizing benefits that magnify lips’ curves for panoramic volume and exceptionally smooth comfort.


"Enhanced with Advanced Moisture Complex and Time Released HyaColor, the bold, rich color glides onto lips with one stroke, for an ultra-comfortable, lightweight feel that is incredibly smooth and lasts for eight hours," according to the brand. 

Biore Charcoal Whipped Detox Mask Facial Treatment ($6.49) 


Everyone should treat themselves to a new mask, especially in the fall. Biore's new Charcoal Whipped Detox Mask Facial Treatment helps purify the skin with natural charcoal helps eliminate impurities, lifting away dirt and oil to purify clogged pores. skin is left clean, refreshed and instantly mattified. Unlike most charcoal masks, this one is specifically designed for those with oily skin! 

Indie Lee Lip Treat ($22) 


Chapped lips season is upon us, but thankfully Indie Lee's Lip Treat is here to help! This antioxidant-rich conditioning balm not only soothes and protects, but it also keeps lips feeling smooth and supple during the dry fall and winter months. It's perfect for those whose lips need a little extra TLC this time of year. 

Verso Skincare Blemish Fix (€90.00) 


Verso's latest skincare launch is a blemish control gel with Retinol 8, Niacinamide, Turmeric, and Portulaca, giving you everything you need to combat acne and prevent it this fall. This formula unclogs blocked pores, curbs oil production and reduces inflammation to promote a healthy and youthful complexion.


Blemish Fix is also joined by the new Acne Deep Cleanse Cleanser. When combined, these products get deep into the pores and remove acne-causing agents to help reveal clear, blemish-free skin. 

Olay Mist Ultimate Hydration Essence Energizing ($9.99)

Olay's new hydrating essence mists are a game changer! They're makeup safe and perfect for refreshing your skin mid-way through the day. They come in two varieties: calming and energizing. The energizing mist is made with vitamin C and bergamot. 

Peptide4 Thousand Flower Facial Mask ($45)

Powered by thousands of flowers, this skin-synchronizing mask restores your skin’s natural radiance with Peptide4. It's formulated with ultra-rich organic flower matter that delivers a high amount of minerals, along with three different exfoliants: Willow Tree, a mild Lactic Acid, and Brazilian Black Clay. 

Thayers Witch Hazel Alcohol-Free Toner in Rose Petal ($9.29)

If you're not already using a toner in your skincare routine, you need to be. This alcohol-free Witch Hazel toner with rose petal is perfect for refreshing and balancing sensitive skin after you cleanse. It will tighten pores, help keep your skin clear and hydrated, and soothe any irritation you may be experiecing.

Peach & Lily KBeauty Rescue Balm ($28)


Fall is fun and all, but it's the time of year when dry patches start to pop up because of the change in temperature. Thankfully, there's Peach & Lily's KBeauty Rescue Balm, a universal salve that melts right into the skin to soften, hydrate, and protect against the elements. This is something you want to have on you at all times--trust us, your skin will thank you! 

Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque ($49.99)

Coco & Eve's Coconut & Fig Hair Masque is an Instagram-famous product that provides you with all-in-one results. The mask deeply conditions your hair to restore dry, damaged stands back to a healthier state, while also improving texture and shine. It's rich in raw virgin coconut and fig extracts to treat and prevent further hair damage. Coco & Eve even includes a detangling brush with the mask, too!

Dior Rouge Dior Ultra Rouge Lipstick ($37) 


Dior introduces Rouge Dior Ultra Rouge, an original lipstick designed to wear like an ink while being ultra-comfortable. The collection, created by Peter Phillips, creative and image director for Dior Makeup, features a series of highly-pigmented semi-matte lipstick shades, ink-based liners, and nail lacquer shades, each celebrating Dior's iconic red color. 


“Ultra Rouge adds new magic both to the experience of lipstick and the expression of red. Because the formula acts as an overprint, link an ink tattooing the lips and like an extremely weightless colored film, it enabled me to develop new, highly-saturated and luminous shades. Like a painter with a new color palette,” Phillips said in a press release. 

Stellar Stardust Lip Powder Palette ($28) 


Add some dimension to your lips with Stellar's new Stardust Lip Powder Palette. We've been seeing makeup artists enhancing their clients' lipstick and glosses by adding a strategic dab of shimmer all summer long, now you can do it yourself with this dedicated palette.


It features three high-pigment shades in an innovative formula that's hydrating while powdering lips with dimension, radiance, and rich color. The weightless powders can be worn alone for a sheer, shimmery look, or you can wear them underneath your lip gloss or as a topper to magnify the lustrous effect. 


MARC ANTHONY Bye Bye Frizz 8-in-1 Serum ($8.99)

You can kiss frizzy hair goodbye with this new 8-in-1 serum from Marc Anthony. As part of their Bye Bye Frizz collection, this hair serum is a light-weight, silicone-free formula that will help give you the strong, glossy, frizz-free hair of your dreams!

MAC Cosmetics x The Blonds Magic Dust Powder ($41) 

MAC Cosmetics x The Blonds Lipstick in DavidBlond ($21) 

MAC Cosmetics x The Blonds Dazzleglass in BijouxBlond ($20) 


MAC Cosmetics' latest launch celebrates everything that sparkles with its shimmery new collaboration with Phillipe and David Blond, platinum-maned poster children for gender-bending extravagance. The MAC x Blonds Collection features jewel-encrusted products like the Magic Powder Dust and glamorous new twists on MAC's lipsticks and lip glosses. Oh, and we can't forget the new crystal-adorned lashes... Trust us, this is going to be your favorite fall beauty buy. 

Palladio Rosé Color Pro Eyeshadow Palette ($20)

A 35-shade eyeshadow palette for just $20? Yes, please! This pro-level Rose Color palette will help you create every neutral eye makeup look that you can imagine. It contains beautifully blendable shades that are lush and highly pigmented in formula. The eyeshadows are also enriched with Jojoba Oil for added nourishment for your skin during wear and vegan, gluten, and paraben-free.

Kosas Tinted Face Oil ($42)

Two worlds colide with this new tinted face oil from Kosas. With one bottle, you get both a makeup and skincare product. This new foundation contains radiance-boosting botanicals that allow the skin-perfecting pigment to even and illuminate complexions. The formula is feather-weight and provides you with ultra-hydrating, medium coverage foundation. It's perfect for transitioning your skin back into heavier makeup products after a no-makeup summer.

KAT VON D Lash Liner Liquid Inner Eyeliner ($20)

Introducing the first-ever inner lash liner. Yes, you read that right. Kat Von D Beauty just came out with this new, amazing eyeliner product that goes on your upper, inner lash line. All you have to do is dab the applicator onto your lash line and you'll instantly have fuller, more naturally dramatic looking lashes. 

Kat Von D Dagger Tattoo Liner Waterproof Liquid Eyeliner ($20)


Fall isn't complete without a fierce winged liner. Achieve the perfect liner look with Kat Von D's new Dagger Tattoo Liner. It's a long-wear liquid eyeliner with a revolutionary angled brush tip, expertly-cut with a 30-degree edge to give your cat-eye built-in straight lines.  


"Everyone knows how challenging perfect winged eyeliner can be—that’s why Dagger Tattoo Liner is ideal for all makeup fans, whether you’ve never successfully drawn a cat-eye before, or you’re a professional makeup artist," the brand notes. 

Summer Fridays Overtime Mask ($44) 


Is there anything more fall than pumpkins? Summer Fridays utilizes the skin-healthy benefits of pumpkins in its new Overtime Mask. It uses vitamin-packed pumpkin and exfoliating apricot seed powder to polish away dead skin cells for a luminous effect. The mask is perfect for dull or congested skin as it uses mild exfoliants that won't damage your skin's surface. It's like a Pumpkin Spice Latte for your skin! 

Shea Moisture Matcha Green Tea & Probiotics Soothing Eye Cream ($11.99)

Shea Moisture Matcha Green Tea & Probiotics Transforming Clay-To-Cream Cleanser ($10.99)

Shea Moisture Matcha Green Tea & Probiotics Soothing Toner & Hydrating Mist ($10.99)


Shea Moisture just launched its new Matcha Green Tea & Probiotic Collection, which is comprised of three soothing skincare products: The Transforming Clay-To-Cream Cleanser, the Soothing Eye Cream, and Soothing Toner & Hydrating Mist. Each product features a blend of antioxidant-rich Matcha Green Tea and good-for-you Probiotics, which help balance and calm redness-prone skin. 

Marc Jacobs Beauty O!mega Gel Powder Eyeshadow ($29) 


Marc Jacobs Beauty's new supersized eyeshadow collection promises 12 hours of long wear thanks to its gel-coated pigments that are designed to minimize fallout and provide high-impact, crease-resistant color. Shadows are available in glamorous matte, satin, and shimmer finishes, providing the wearer with the tools needed to create their perfect fall eye look.


The collection also features the Highliner Gel Crayon, an extreme-wear, waterproof eyeliner that glides on smoothly for a flawless, precise application, and the Fineliner Ultra Skinny Gel Eye Crayon, an ultra-skinny gel eye crayon that makes eyes appear larger creating the illusion of more voluminous lashes.

Charlotte Tilbury Magic Away Liquid Concealer ($32) 


Say hello to your new obsession--and say goodbye to stubborn under-eye puffiness and dark circles. Charlotte Tilbury's new Magic Away concealer helps reduce the appearance of dark circles, pigmentation, redness, blemishes, and imperfections using an innovative blend of Persian silk tree bark extract, Palmitoyl Glycine, and wild indigo extract. Together, these ingredients create a youthful and contoured look to the skin by enhancing bounce, plumpness, and luminosity. 


Plus, it's got CT's unique Magic Precision Face Applicator Sponge, which works like a beauty blender to ensure flawless application with its skin-hugging texture. 

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer in Diamond Milk ($18) 


To celebrate the first anniversary of Fenty Beauty by Rihanna, the brand launched three special diamond-inspired products. The Fenty Beauty Birthday Collection includes a new Gloss Bomb Universal Lip Luminizer shade (Diamond Milk), Diamond Bomb All-Over Diamond Veil, and a new Face & Body Kabuki Brush 160. 


"You can never have enough diamonds! This is the closest thing to bathing in it. The sparkle in this is just insane," brand founder Rihanna said of the special collection. 

JUNO & CO Microfiber Velvet Sponge ($6) 


Need a new makeup sponge? The JUNO Microfiber Velvet Sponge will help you achieve a more natural, airbrushed foundation finish with its velvet-soft microfiber bristles and slanted edge for controlled stippling. 

Kiehl's Dermatologist Solutions™ Centella Sensitive Facial Cleanser ($29)

Kiehl's Herbal-Infused Micellar Cleansing Water ($13) 

Kiehl's Dermatologist Solutions™ Centella Cica-Cream ($43) 


Your skin changes with the seasons and fall is usually when those with sensitive skin will start to notice some mild irritation and dryness. Thankfully, Kiehl's is here to help with their latest launches: The Centella Sensitive Facial Cleanser, a mild cleanser that is pH-balanced and helps improve the skin barrier, the Herbal-Infused Micellar Cleansing Water, a Thyme Essential Oil and Lemon Balm Floral Water-infused micellar water that calms and cleans the skin without rinsing, rubbing or scrubbing, and the Dermatologist Solutions Centella Sensitive Cica-Cream, a moisturizer that repairs the moisture barrier of compromised skin using soothing ingredients like Madecassoside from Centella Asiatica and D-Panthenol. 

Innisfree Vivid Creamy Tint ($12) 


Fall is the perfect time to change up your makeup, starting with your lips. Trust us, there's no better product than Innisfree's Vivid Creamy Tint! This highly-pigmented, creamy tint offers a dewy finish and also doubles as a lip plumper, giving you gorgeous and hydrated lips. It's available in 12 fall-friendly shades and will make the perfect addition to your makeup bag!

Sinful Colors Conjured Color Collection ($1.99)


What better way to celebrate Halloween with new shades from Sinful Colors? The brand just launched its Conjured Color Collection, which features five new Halloween-inspired colors that will help you bring the spooky and the glam this year. 

Glossier Zit Stick ($14) 


This super convenient pen is designed to visually reduce the size of pimples and breakouts in as little as 3 hours. It's formulated with 5% Benzoyl Peroxide, which kills the germs that caused the zit while shrinking size and swelling, Tea Tree Oil, and Capryloyl Salicylic Acid, which is a less irritating derivative of Salicylic Acid). All you need to do is apply it three times a day while Zit Stick does all the work for you! 

Fenty Beauty Stunna Paint Longwear Fluid Lip Color ($24) 


Fenty Beauty by Rihanna changed the game with their original Stunna Paint "Uncensored," which was a universally-flattering red shade that launched last year. Now the brand is doing it again with three new Stunna Paints, each designed to flatter every skin tone and last all day long. Here are the new shades joining the Fenty Beauty by Rihanna family: 


Unveil: A chocolate brown

Uncuffed: A rosy mauve 

Unbutton: A peachy nude 

Uninvited: A smooth black (limited time only) 

Laneige Fresh Calming Mousse Moisturizer ($29) 

Laneige Fresh Calming Toner ($27) 


Laneige's new Fresh Calming collection just launched and each product was designed with those with sensitive skin in mind. The collection uses pure deep sea water to balances and visibly strengthen the skin's moisture barrier, delivering lasting hydration and offering instant relief. Other star ingredients include the polyphenols from lychee peel extract, which are loaded with antioxidants and work to protect the skin. 

Steve Madden Delusional Heart Fragrance ($18) 

Steve Madden Secret Girls Club Fragrance ($18) 

Steve Madden She Plays With Fire Fragrance ($18) 

Steve Madden Kiss My Rose Fragrance ($18) 

Steve Madden We Need To Talk Fragrance ($18) 


Steve Madden is kicking off fall with The Factory by Steve Madden, the brand's first-ever fragrance collection that's comprised of five fragrances that each embody a different mood and vibe. "Whether you are feeling dreamy and romantic one day or bold and fearless the next, there is a scent to fit your aesthetic," according to the brand. Get to know each fragrance: 


Deliusional Heart

Key notes: Pink Pineapple, Spun Sugar, Dewy Jasmine. 
Moods: Hopeless Romantic, Sweet, Head in the Clouds, Bubbly, Sensitive, Dreamy. 


Secret Girls Club

Key notes: Blue Coconut, Peony, White Amber. 
Moods: Do Not Disturb, Chill, No Worries, Living My Best Life, Vacation Vibes. 


She Plays With Fire 

Key notes: Marshmallow, Birch Woods, Sparkling Musks. 
Moods: Thrill Seeker, Daring, Edgy, Fearless. 


Kiss My Rose

Key notes: Red Rose Petals, Geranium, Warm Woods. 
Moods: Sexy, Flirty, Seductive, Sensual. 


We Need To Talk

Key notes: Matcha Latte, Cucumber, Jasmine Petals. 
Moods: Courageous, Boss Bitch, Empowered, Confident. 


OleHenriksen Goodnight Glow Retin-ALT Sleeping Crème ($55) 

OleHenriksen Glow Cycle Retin-ALT Power Serum ($58) 


OleHenriksen is changing the game with its latest launch. These products are formulated with a natural retinol alternative that works just as hard as retinol but delivers even better results. "Say "hello results, goodbye retinol" with bakuchiol, a plant-based retinol alternative," the brand says. 


The Goodnight Glow Retin-ALT Sleeping Crème is an all-in-one skin-perfecting night cream made with a natural retinol alternative to deeply hydrate and target fine lines, wrinkles, and dark spots.


The Glow Cycle Retin-ALT Power Serum is an all-in-one skin-perfecting day serum made with a natural retinol alternative that targets fine lines, wrinkles, pores, and dark spots, while instantly brightening. 

ColourPop Jelly Much Shadow in Bungalow ($8) 


Do your eyeshadow products need a refresh? Then we recommend giving ColourPop's new Jelly Much Shadows a try. They deliver extremely high impact looks in a single swipe with its unique water-based formula that saturates the pigment for immediate intense color right on application. Trust us, it's super longwearing, it won’t crease, fade, or transfer, and it dries down to a powder finish with zero fall out, which means you don't need a makeup brush or primer!  

Mugler Cologne Take Me Out Eau de Toilette ($70)

Mugler Cologne Run Free Eau de Toilette ($70) 

Mugler Cologne Love You All Eau de Toilette ($70) 

Mugler Cologne Fly Away Eau de Toilette ($70) 

Mugler Cologne Come Together Eau de Toilette ($70) 


Inspired by the colors of the rainbow, MUGLER pushes the boundaries yet again with its new line of unisex fragrances that encourage the wearer to mix, create, and play to discover their own unique scent. The collection features five new scents: Take Me Out, Run Free, Love You All, Fly Away, and Come Together. Check out their fragrance profiles below: 


Take Me Out (Orange): A fragrance that opens with a refreshing breeze of grand-vert basil and lavender.

Come Together (Green): A fresh eau de toilette that is sexy and unforgettable.

Love You All (Blue): An oriental eau de toilette that features hints of lemon, refreshing petitgrain, the full florality of neroli, and the velvety smoothness of blue licorice. 

Run Free (Purple): A woody and aromatic cologne that opens with an explosion of citrus.

Fly Away (Yellow): A woody and aromatic eau de toilette that features the radiance and bitterness of orange and yellow grapefruit and the fiery freshness of Madagascar black pepper. It finishes with a green aromatic accord and tangy pomegranate.



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