6 Brands Reveal Their Most Popular Mascaras (AKA The Ones Every Woman Should Own)

February 20, 2018 by Jessica Harrington
shefinds | beauty

Mascara is a girl’s best friend. Whether you’re doing a full face of makeup or pulling off the no makeup-makeup look, mascara completes any look. Buying the perfect mascara is no easy task, however. From high-end brands to drugstore steals, there are so many on the market that finding the best formula for you sometimes feels downright impossible.

There are mascaras for volume or length, curl or definition. In a waterproof formula, or built for long-lasting wear. Not to mention the variety of colors that mascaras come in: extra black, midnight black, brown, blonde, and even clear. From dramatic-false like lashes to natural looking ones, there’s a mascara for all of your lash desires.

These 6 brands revealed their most popular mascaras, as reviewed by real customers, to help you pick out your perfect match.

it cosmetics superhero mascara

1) Best Volumizing Mascara: IT Cosmetics Superhero™ Elastic Stretch Volumizing Mascara ($24)


This mascara was developed with plastic surgeons to stretch your lashes for a thicker, longer look. Its formula delivers volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results.


Customer review: "Amazingly long and volumizing mascara. I have been using the better than sex mascara, which I love but this one just gives me so much more length and super dark. Literally look as if I had natural wispy falsies on. For that everyday look without adding lashes this is a great mascara!!! My new favorite. The wand is great gets on all my lashes and I can get my bottom lashes without it smearing."

loreal lash mascara

2) Best Waterproof Mascara: L'Oreal Paris Cosmetics Voluminous Lash Paradise Waterproof Mascara ($8.09)

This mascara promises voluptuous volume and length. Its wavy bristle brush gives you feathery soft lashes that look natural.

Customer review: "Literally the best mascara I have ever used. Luxury brands, drugstore - it doesn't matter to me, I try all of them. I have stick straight, Asian lashes, that do not curl. I have always longed for those beautiful lashes that you can see from a mile away, but I do not want to wear falsies. This mascara, especially the waterproof version, helps me get those lashes. I do find that curling them, and the only applying them to the ends is what gives them that curl I want. For more volume, I just add multiple layers. The formula doesn't flake or transfer to my lids and it lasts all day. I find that L'Oreal mascara is the best on the market for me (before this, I love the Carbon Black Voluminous is the grey/black tube with the matte gold top)."

tarte lights camera lashes mascara

3) Best Lengthening Mascara: Tarte Lights, Camera, Lashes™ 4-in-1 Mascara ($23)

Give your lashes a dramatic makeover with this high-performance formula mascara, proben to increase volume by 330 percent.

Customer review: "Perfect Lashes This mascara is amazing. It lengthens and separates and glides on smoothly. It doesn't get flaky or have a strong scent. It works awesome."

maybelline new york lash sensational mascara

4) Best Bargain Mascara: Maybelline New York Lash Sensational Mascara ($6.96)

The fanning brush on Maybelline's mascara has 10 layers of bristles to give your lashes a full look.

Customer review: "I can not even begin to declare my love for this mascara. Two words: holy grail!! I've tried every mascara on the market, high end to low end and this has got to be my favorite so far. I jumped after putting two coats, they were SO HUGE and FAKE LOOKING. It's insane. I don't have very many lashes and they are thin but this made me look like I had hundred and hundreds of beautiful separate long thick lashes. It's everything you could want in a mascara."

too faced better than sex mascara

5) Best Natural Looking Mascara: Too Faced Better Than Sex Mascara ($23)

The hourglass-shaped brush separates, coats, and curcles your lashes for a intensely black and volumizing look.

Customer review: "My lashes looked thick and were the blackest I have ever seen. I have very long lashes, but no thickness. I struggle to find a great mascara that thickens rather then lengthens. This is the one!! It is a little hard to use. If you are not careful you can coat your lashes with too much product and they clump together. Don't get discouraged!! I also love how soft and silky my lashes feel, even though they are covered in mascara! Quick Tip: This mascara is one you MUST wipe the applicator brush off, then apply. This way your lashes will not be clumpy."

urban decay perversion mascara

6) Best Beneficial Mascara: Urban Decay Perversion Mascara ($24)

This formula is ultra-creamy, lengthening, and volumizing for stand-out lashes. It contains Hairdensyl, a blend of proteins and amino acids that are known to stimulate lash growth for naturally longer lashes. 

Customer review: "LOVE IT! Got my bff to buy it as well. You can build with the mascara if you wanna go for something simple during the day, you can. But you can actually but some extra coats to lengthen, volumize and define it. Amazing product"

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